Selected Projects

My work has grown from front-end web development into system administration, infrastructure, security, and technology operations. These projects span customer-facing websites and the systems that keep people working across Artful Home and Uno Alla Volta, part of Guild Brands.

Jump to infrastructure, workplace technology, security, IT operations, web development, or earlier projects.

Infrastructure for a Changing Business, 2026

Guild Brands infrastructure and domain migration

This year focused on merging infrastructure across brands and locations. I relocated Artful Home servers, replicated virtual machines with Veeam, staged network changes, and moved services out of the our internal data center to our managed IT partner.

We started an active directory domain transition in April 2025 with directory structure, security groups, synchronization, and device management. User migrations progressed from Technology in January 2026 through Creative in July, with more than 90 users moved between domains. I spearheaded a project to build out Proxmox VE virtualization servers at the Los Angeles studio and Madison office.

Warehouse teardown and studio rebuild

I assisted with the company’s transition to third-party warehouse logistics. Separately, Los Angeles onsite work included a Ubiquiti wireless site survey and access point placement, firewall and switch upgrades, a plotter host migration, and recovery of a production host.

Consolidating Data Centers, 2023–2024

To improve infrastructure efficiency, Artful Home consolidated its data centers. Moving the servers also meant moving the services people relied on, so keeping those services available was an important part of the work.

I helped plan the order of migration and keep services available during the move. I also handled the physical work of uninstalling, moving, and reinstalling servers, taking part in both the migration planning and its execution.

Rebuilding Workplace IT, 2024–2025

Contact center and company phones

Making our communication tools easier to use was the goal behind replacing both the contact center platform and our company phone systems. I owned the contact center move to Intercom and Aircall, giving the team tools that were easier to use in their day-to-day work.

I also moved Artful Home and Uno Alla Volta to Microsoft Teams Phones. Employees could take their work phone number with them wherever they worked, with calling integrated into software they already used. This made the phone system a more convenient part of their everyday workflow.

A new office

The Madison headquarters move to Packers Avenue required an office technology environment built from scratch, alongside decommissioning the International Lane systems.

Helping pattern makers collaborate

At the Los Angeles studio, pattern makers previously had to work separately. I designed support for multiple pattern makers using Gerber/Lectra software and a plotter, with a shared pattern database.

The new database let the pattern makers collaborate and made it easy to back up their work off-site.

Other workplace projects included the Los Angeles fiber upgrade, cross-brand remote support with Splashtop, and software license right-sizing. The focus throughout was practical: give teams dependable tools and make them easier to support across locations.

Making Secure Access Easier, 2022–2025

Protecting company accounts starts with reducing dependence on passwords alone. The 2022 Azure and Microsoft 365 rollout added two-factor authentication to all Microsoft 365 accounts, providing another layer of protection if a password was compromised.

In 2024, I expanded single sign-on so employees could use their company account across more applications, reducing the number of separate logins they needed to manage. I also expanded phishing-resistant access with YubiKeys and passkeys. Passkeys let people sign in without remembering another password and resist attempts to steal credentials through fake login pages.

I helped normalize password policies across brands, and the move from traditional VPN access to Timus secure access was completed in 2025.

Password management was a continuing effort: I introduced 1Password in 2016, audited more than 200 Technology entries in 2021, verified 90, and added two-factor authentication. The 1Password program later expanded to Marketing social accounts and Accounting.

Building IT Automations, 2019–2023

Remote work, onboarding, and device management

During the COVID remote-work transition, I recommended, procured, configured, and allocated more than 50 laptops. I then worked with HR and Facilities to build an onboarding and off-boarding process, documented secure hardware retirement, and overhauled PDQ inventory and conditional patching across nine applications.

In 2023, the technology program added Jamf Now management for 22 Macs and an asset tagging system tracking more than 90 devices. Shared enterprise projects included the Jira migration to Atlassian Cloud, Uno Alla Volta’s Microsoft 365 migration, and the SharePoint transition to Guild Brands branding.

Operational improvements continued with the Guild Brands OpsGenie on-call process in 2024 and Uptime Kuma monitoring in 2025, supporting more consistent monitoring and response.

Improving Shopping Experience, 2016–2021

Artful Home storefront and email systems

My web development work included site redesigns, retina and high-DPI image upgrades, enhanced navigation, sorting and search refinements, and the Artful Rewards and Refer-a-Friend programs. I built transactional and marketing email templates for order confirmations, acknowledgements, rewards, and referrals.

For the 2021 migration from Bronto to Listrak, I advised the selection committee, rebuilt templates, and adapted the email generator while keeping daily sends running. I also worked on CMS automation and A/B testing improvements, and cross-trained teammates on email and CMS workflows.

Revitalizing a Website, 2014–2015

Artful Home’s Responsive Web Design

Artful Home, an online and catalog retailer, represents over 1,200 North American artists and lists over 18,000 works of art.

Artful Home's Mobile Site

I helped Artful Home avoid mobilegeddon—the day when Google’s search rankings start heavily weighting mobile sites in their search rankings. Much of Artful Home’s content was written when it was never considered that a website could be viewed on a mobile phone, so much of it needed to be reworked and optimized.

We used a hybrid approach that combines media queries, where content is rendered differently at differing page widths, with server-side detection to avoid loading full-size photos and slideshows on phones.

By using alternate content, we reduced mobile page size by over 60%, reduced perceived load time by almost half, and provided a much improved, touch friendly mobile experience.

Tools Used

World Class Web App 2013–2014

Real-time social updates at Shoutlet

Shoutlet is an enterprise-class, social relationship platform. At Shoutlet, our team built a web app that would help companies manage their Social Media in real-time.

Shoutlet SCRM Screenshot

As a User-Interface Developer, I worked with our programmers to send JSON to a REST API. That API sent back JSON that I processed to create social feeds and real-time updates.

I also worked with the lead designer to create animations that made the web apps look great and feel like full desktop applications.

Tools Used

Showing a Web App at Google, 2011–2012

University of Wisconsin - Platteville Interactive Map

Shortly after I started on the University’s Web Team, I was given one main goal: an Interactive Map project to be used in conjunction with the current printable map. A couple months after starting, I was promoted to Web Development Lead and helped manage the other student developers.

UW-Platteville Web Team

When we started, we had a basic interactive map, but the campus was a huge blank slate: there were no paths, no buildings, no parking lots, and very few points of interest on Google Maps. That summer, myself and a few students took it upon ourselves to use Google Map Maker to add everything in. By the end of the summer, the group had made almost a thousand revisions and I added almost 400 edits and reviewed another 130 in their Wikipedia-like map editing interface.

University of Wisconsin - Platteville's Interactive Map

Combined with the new base map on google.com/maps, we used a new version of Google’s JavaScript Maps API to create a mapping experience that worked great on phones, tablets, and desktop! Note that the iPad had just been released, and this was one of the first web applications to be built specifically to work on all three.

That summer, Google was having a mapping meet up at the University of Chicago. It was almost 200 miles away, but that drive was a small price to pay for meeting real Google engineers and being able to talk with them about our interactive map application. They were thrilled to meet someone who was using their new APIs and impressed that such a small team had been able to make so many updates to the map.

Google blog article about the UW-Platteville mapping project

The Googlers proposed to write an article about myself and the Web Team on their blog. Later that summer, they invited me to speak about the project at their headquarters in Mountain View, California.

Tools Used

Currently

I am currently working as a System Administrator at Artful Home, with technology work spanning Guild Brands, and am available for consulting.

Want to chat? Email me, or send me a note on Twitter.

© Philip Swanson